Meituan, China’s foremost food delivery company, reported its third consecutive quarterly loss this Monday. However, it did manage to meet revenue growth projections. The company has been weathering a particularly tough year, characterized by fierce, subsidy-driven competition in China’s one-hour delivery sector. However, the market shows signs of normalizing again.
In earlier years, the rapid expansion and profits of Meituan were put under strain when Taobao, owned by Alibaba, and JD introduced their ‘instant retail’ services in 2025. Instant retail, also known as quick commerce, involves online purchases of items such as food, bubble tea, and daily essentials that are delivered within an hour.
In 2026, after persistent disapproval from Chinese regulators who coined the term ‘race to the bottom’ to describe the fierce instant retail competition, the excessive discounting on food delivery platforms began to moderate. This shift indicated that the industry was moving into a phase of more regular growth.
The revenue for Meituan for the quarter ending on March 31 was reported to be 91 billion yuan (equivalent to US$13.45 billion). This represented a 5.6% increase from the previous year and was in line with financial analysts’ predictions.
The adjusted net loss of the company shrunk to 4.97 billion yuan, which was a significant improvement from a loss of 15.1 billion yuan in the last quarter. During the same period in the previous year, Meituan had reported a profit of 10.9 billion yuan.
CEO Wang Xing addressed the situation optimistically, stating, “With industry-wide subsidies finally getting more rational, we are seeing a shift back to the fundamentals of operational efficiencies and user experience. This transition plays to our strengths.”
However, the company has also faced regulatory challenges. In April, the Chinese market regulator imposed fines amounting to a total of 3.6 billion yuan on seven e-commerce platforms, including Meituan, for violating food delivery safety regulations.
Last week, China’s State Administration for Market Regulation instructed local authorities to conduct a special inspection campaign until December on companies operating in sectors ranging from live-streaming to food delivery.
What is Meituan’s standing in China’s food delivery industry?
Meituan is the leading food delivery company in China.
What challenges has Meituan been facing in recent years?
Meituan has been dealing with intense competition in the instant retail sector, regulatory penalties for food delivery safety violations, and financial struggles reflected in consecutive quarterly losses.
What is the ‘race to the bottom’ that Chinese regulators refer to?
The ‘race to the bottom’ refers to the extreme competition in the instant retail sector, characterized by excessive discounting by food delivery platforms.
