Meituan, China’s top food delivery company, has reported an 89 per cent decrease in its net profit during the second quarter. The company attributes this major drop to escalating competition in the ‘instant retail’ sector, which specializes in delivering goods within an hour.
Meituan boasts almost 70 per cent of China’s delivery market. However, the company has expressed concerns that maintaining this dominance will prove costly. The fierce competition is putting the company’s profit margins under significant pressure, at least in the short term. This has led to a fall in the company’s shares, which have declined by over 20 per cent this year.
According to analysts, the food delivery sector in China is now in the middle of a full-blown delivery war in which Meituan cannot afford to be defeated. They expect the intensity of the subsidy to gradually decrease after the third quarter. The focus will then shift towards unit economic discipline in the coming year.
In addition to delivering food, Meituan offers services ranging from bike-sharing to ticket-booking and map services. The company’s CEO, Wang Xing, acknowledges the intense competition, emphasizing that the company will continue to prioritize doing the right things such as ensuring quality selection, competitive pricing, superior service, and prompt delivery.
This year, online retailer JD made its move against Meituan’s attempt to expand beyond meals by aggressively entering the food delivery business, which is Meituan’s core operation. Alibaba, which operates Ele.me, the second-largest food delivery app, also increased its investment in instant retail. Both JD and Alibaba have promised billions of yuan in subsidies to increase sales.
Future challenges may arise from regulatory adjustments. Chinese authorities are planning to implement new rules for pricing following complaints from merchants and customers about misleading or unfair pricing on major internet platforms. Meituan, alongside Alibaba and JD, released statements last month committing to end price wars. However, Wang Xing has stated that they will stand their ground and defend their market position as the competition becomes even more intense.
Despite the heightened competition in China, Meituan is broadening its horizons with overseas expansion. The company has boosted the global presence of its Keeta app in Hong Kong, Qatar, and Saudi Arabia. They have also made a significant investment of US$1 billion in Brazil.
What factors contributed to Meituan’s drop in net profit during the second quarter?
The 89 per cent drop in Meituan’s net profit was primarily due to increased competition in China’s ‘instant retail’ sector.
How is Meituan responding to the increasing competition in the market?
Meituan’s strategy focuses on doing the right things such as ensuring quality selection, competitive pricing, superior service, and prompt delivery. They have also committed to ending price wars.
What plans does Meituan have for international expansion?
Meituan has expanded its Keeta app to markets in Hong Kong, Qatar, and Saudi Arabia. The company has also invested US$1 billion in Brazil.
