MG Motor has come out with an interesting and unique approach for those customers who have already booked the Hector but are waiting to get the delivery. It has started a new reward scheme under which it is giving 1000 points per week to its customers till the time they get their SUV delivered. The points can be redeemed to purchase MG’s range of accessories the company is offering on the Hector or can be spent on the prepaid maintenance package it had announced at the time of launch. However, the company has not clarified the value of these points in terms of Rupees which may vary.
Commenting on the new initiative, Rajeev Chaba, President & Managing Director, MG Motor India said, “As part of our commitment to customer satisfaction, our ‘Worth Waiting For’ programme has been further augmented with a unique rewards initiative. Apart from driving the cause of girl child education, the rewards initiative brings delight to our HECTOR customers as they take deliveries.”
The latest initiative is in succession to the IIMPACT NGO scheme MG had announced earlier according to which it would educate one girl child for every two weeks’ waiting period. MG Motor had stopped taking bookings for the Hector after it bagged 28,000 bookings. The company has said that it wants to prioritise the deliveries first for its existing customers and then proceed ahead with further bookings. On an average, there is a six month waiting period for MG Hector.