July 1, 2026

Miniso Initiates $255M Share Buyback Plan Aiming for Steady Returns Amid Rapid Growth: Founders Stake Boost Imminent

Miniso Land
Reading Time: 2 minutes

Retail giant Miniso has unveiled a HK$2 billion (approximately US$255 million) share buyback initiative. This strategic move comes several months after Guofu Ye, Miniso’s founder, chairman and CEO, vowed to augment his personal stake in the company. The 12-month scheme, which became effective as of June 30, allows the company to buy up to HK$2 billion worth of its standard shares and American depositary shares (ADSs).

Funding and Confidence in Growth

The funding for this repurchase program will come from the company’s surplus cash reserves. The company’s board believes this decision mirrors their confidence in Miniso’s long-term growth. They also believe that the current share price does not adequately represent the company’s true worth.

This new buyback scheme follows a previous one in which approximately HK$1.37 billion worth of shares and ADSs were reacquired by the company. The main objective of this most recent initiative is to balance the group’s quick expansion with consistent and reliable returns for shareholders.

CEO’s Confidence in Continued Growth

This new repurchase program closely follows Ye’s April pledge to increase his shareholding by purchasing at least HK$50 million worth of Miniso shares over a one-year period using his personal finances. At that point, Ye had ownership of approximately 63.7% of the company’s shares. He stated that his planned purchase was an indication of his faith in the ongoing growth of the retailer.

Questions & Answers

What is the main goal of Miniso’s new share repurchase program?
The program aims to balance the company’s rapid growth with stable, predictable returns for its shareholders.

How is Miniso funding its share buyback program?
The funds for the repurchase program will come from the company’s surplus cash on its balance sheet.

What led to the launch of this new share repurchase program?
This decision followed a pledge made in April by Miniso’s CEO, Guofu Ye, to increase his personal shareholding in the company. This new initiative reflects the company’s confidence in its long-term growth and its belief that the current share price does not fully represent its intrinsic value.

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