Miniso Vietnam plans to open 500 more stores in the next two years, adding to the 30 outlets already established.
Co-founder/chief designer Miyake Junya says he has signed a strategic co-operation agreement with Vietnamese developers, including Vincom, which includes plans for 300 stores next year.
He says Miniso will open 10,000 stores in 100 countries by 2019, with expectations of global revenue reaching US$15 billion.
In its four years, the Chinese discount chain already has 2000-plus stores in more than 60 countries and regions.
Miniso Vietnam launched in August last year.