South Korean cosmetics brand Missha has opened a new store in Barcelona, Spain.
The new Missha Barcelona store marks the Able C&C-owned brand’s second European market, after it opened a store in Ingolstadt in Germany in February.
Missha is the first Korean cosmetic brand to open a retail store in Spain.
While Missha had ‘shop in shop’ stores in Seville and Madrid, the Barcelona store is its first stand alone shop in Spain.
Missha management say they chose Barcelona as the location for the newest European store because Spain is the fifth largest cosmetics market in Europe.
“Since the economic slump, the demand for middle-low priced cosmetics has risen. Imports of Korean cosmetics have been increasing, which made us decide to branch out to Spain,” said a spokesman.
Missha currently manages 2100 stores in 30 countries, and is considering opening more stores in Berlin and Munich, Germany.