Worldwide revenue from mobile video will reach $25 billion by 2021, according to the latest research by Strategy Analytics.
Growth in mobile video revenue is expected to be driven by advertisers seeking to reach an increasing audience of users that are consuming video on their smartphones and tablets.
The report also predicts users of mobile video to more than double to 2 billion users by the end of 2022, equal to 36% penetration among the global mobile users.
Social platforms with audience scale, like Facebook, Twitter, WeChat and others are increasingly looking to video to increase user engagement rates while reducing churn, but will offer potential for monetization in future.
Source: Strategy Analytics
“Despite growing video consumption on mobile devices, advertiser expenditure on mobile video has yet to catch-up with this growth,” said Nitesh Patel, director at Strategy Analytics.
“Furthermore, new modes of mobile video services such as live streaming platforms like Periscope and Facebook Live are focused on building audience before revenue,” said Patel.
“Currently, social networks have launched live video streaming as a tool to increase user engagement and to extend the time spent by users while inside of social networks, but we expect direct monetization to follow.”
