Unlike arch-rival Apple Music, Spotify has both free and paid service tiers, which explains why the industry-leading streaming platform jumped to a mind-blowing 248 million monthly active users at the latest quarterly count while racking up “only” 113 million premium subscribers.
Of course, it can be profitable to get people to use Spotify without paying a $9.99 standard monthly fee too, both because those users are likely to be inclined to upgrade to a Premium subscription in the long run and because one of the downsides of not paying for unlimited music streaming is being served the occasional ad, which naturally makes the company quite a bit of moolah.
As such, it shouldn’t come as a big surprise that a basic feature previously offered exclusively with Spotify Premium accounts is finally extending to Free users. Starting now, you can play your tunes on Sonos sound systems without having to sign up for a premium Spotify subscription. All you need to do after updating the Sonos app to its latest version is head to its Settings menu, then Services, and finally, tap the Spotify option to link your free account.
Apart from having to learn to live with ads constantly interrupting your jam sessions, opting for free Spotify access means listening to (most) tracks on shuffle and being unable to skip songs at will.
Like Spotify, Sonos has been taking a number of steps meant to further widen the appeal and reach of its high-quality but often expensive speakers and soundbars recently, adding Google Assistant support at long last and releasing the company’s first portable model that’s unsurprisingly costly.