The famed fine-jewellery brand, Mouawad, has expanded its global presence with the inauguration of its premier boutique in Thailand. Located on the ground floor of The Emporium in the bustling city of Bangkok, this new establishment marks the brand’s initial foray into the Asian retail location.
Mouawad’s Bangkok boutique showcases a unique Mediterranean-inspired design. It is adorned with terracotta tones, arches, and olive motifs, echoing the aesthetic first debuted at Mouawad’s London store. This design concept is meant to provide a warm, welcoming atmosphere to entice and exhilarate its clientele.
To celebrate the opening of the new boutique, Mouawad is unveiling its complete ‘Sun on the Seven Wonders’ Masterpiece Collection. This collection, which pays tribute to iconic global landmarks, features yellow diamonds as a primary motif. The stunning pieces are designed to encapsulate the splendour and grandeur of these world wonders.
Fred Mouawad, co-guardian of the house, expressed his enthusiasm for the Bangkok boutique’s opening. He acknowledged the city’s importance as a nexus of culture and luxury, and expressed gratitude towards the Asian clientele, whose respect for artistry and heritage perpetually inspires the brand’s evolution.
Established in 1890, Mouawad has its headquarters in Geneva. The brand is renowned for its exceptional craftsmanship, particularly with rare gemstones. It is also a multiple Guinness World Records recipient for its exquisite diamond creations.
The Bangkok boutique signifies Mouawad’s strategic move to increase its presence in Asia, a region that remains highly significant in the high-end jewellery market.
What is unique about the design of Mouawad’s new boutique in Bangkok?
The Bangkok boutique showcases a Mediterranean-inspired design, featuring terracotta tones, arches, and olive motifs. This aesthetic was first introduced in Mouawad’s London store.
What is the ‘Sun on the Seven Wonders’ Masterpiece Collection?
The ‘Sun on the Seven Wonders’ Masterpiece Collection is a series of jewellery pieces inspired by iconic global landmarks. It features yellow diamonds as a primary motif.
What is Mouawad’s relationship with the Asian market?
Mouawad values its Asian clientele for their appreciation of artistry and heritage. The opening of its Bangkok boutique marks the brand’s first retail location in Asia, hinting at a strategic plan to grow its presence in this key market for high-end jewellery.
