MV Agusta may revive the Cagiva name, with the iconic Cagiva Elefant adventure bike making a comeback. In an interview to an Italian publication, MV Agusta CEO Timur Sardarov spoke about the motorcycle brand’s future plans, including new products, as well as two new engines that the brand is working on, a 550 cc and a 950 cc, which will include new models. More importantly, Sardarov also talked about a new adventure bike, with the name Elefant, taken from the iconic Dakar-winning Cagiva Elefant adventure bike.
MV Agusta owns the Cagiva name, but so far it’s not clear whether the Elefant name will be introduced under the MV Agusta brand or as a separate Cagiva Elefant model. In fact, a few years ago, it was widely reported that MV Agusta will revive the Cagiva motorcycle name, but that it will be launched as an electric mobility brand. The latest comments from MV Agusta’s top boss seems to suggest that Cagiva could also be a sub-brand, under the MV Agusta umbrella.
“Cagiva is a brand that belongs to MV Agusta. Our marketing department is evaluating the possibilities of products with the Cagiva brand and we are also considering whether to define Elefant as a ‘sub-brand’ of MV Agusta or as Cagiva Elefant. The decision has not yet been made,” Saradrov is quoted as having said in the interview.
Cagiva is an Italian motorcycle manufacturer founded in 1950 by Giovanni Castiglioni in Varese. The brand has a rich history and at one point even owned Ducati and MV Agusta, as well as Moto Morini. In the late 1990s, MV Agusta became the main brand comprising Cagiva and Husqvarna. The brand has been inactive for more than a decade, and with fresh impetus and growth to the MV Agusta brand, Cagiva may just as well make a comeback in the next few years.
The Sardarov family originally came on board as investors in MV Agusta, but assumed full control in 2019, signaling the end of the Castiglioni family’s historic ownership of the MV Agusta and Cagiva brands. Under the Russian businessman’s leadership, the MV Agusta brand has slowly stabilised, and made appreciable moves to address concerns regarding reliability and ownership experience. Currently, MV Agusta is busy updating its Euro 5 range, and once that is completed, new models will be developed, in the 550 cc and 950 cc platforms.