Hokkaido soft serve ice cream franchise Naganuma Ice Co is opening in Singapore. The brand is distinguished as the sole Hokkaido firm certified by the prefecture’s authorities for using raw Hokkaido milk in their ice cream products. The milk is sourced from ranch cows near Naganuma town before being transported immediately to the brand’s factory for low-temperature pasteurisation.
Naganuma’s three stores in Hokkaido and three in Taiwan regularly see hour-long queues for the ice creams, produced with the raw milk and eggs.
The new outlet launches November 25 at Carlton City Hotel.