Naraya, a renowned brand specializing in fabric bags, has established a new flagship store in the heart of Bangkok’s Chinatown, specifically at the busy crossroads of Yaowarat Road and Phadung Dao Road.
The store boasts an extensive collection, with over 2000 specially selected items sourced from the brand’s vast inventory of more than 30,000 SKUs. This new flagship store sets itself apart from the rest with its unique extended hours, from 9 am to midnight. This change is designed to accommodate evening shoppers and international tourists, who often explore the Chinatown district after sunset.
In addition to a wide array of offerings, the flagship store showcases exclusive collections, including the Chinese New Year Collection, the Silk line, and the vibrant Vivid Collection.
Currently, Naraya maintains a strong presence in Thailand with a total of 19 operating stores, which include 18 primary branches and one boutique dedicated to silk products. After experiencing a significant surge in sales last year, the company is poised to continue its expansion plan. It aims to inaugurate five additional stores this year, strategically located across Bangkok and other significant provincial cities.
What distinguishes the new Naraya store in Chinatown from other branches?
The Chinatown store offers extended operating hours from 9 am to midnight, specifically catering to evening shoppers and international tourists.
What are some exclusive collections available at the Naraya flagship store?
The flagship store features an exclusive Chinese New Year Collection, a Silk line, and the Vivid Collection.
What are Naraya’s expansion plans for this year?
Naraya plans to extend its reach by opening five more stores this year across Bangkok and significant provincial cities.
