Netflix games to avoid breaking App Store rules by getting launched individually
The Netflix Inc. application (app) is displayed on an Apple Inc. iPhone 5s surrounded by DVD mailers in this arranged photograph in Washington, D.C., U.S., on Tuesday, April 14, 2015. Netflix Inc., the largest online subscription video service, is expected to release earnings figures on April 15. Photographer: Andrew Harrer/Bloomberg

Netflix-banner-1280x854.jpg

After months of testing and controlled releases, Netflix finally released its mobile games library to Android users worldwide on November 2. Unfortunately, the iOS version of the app is yet to receive this new addition of entertainment choice. At the very least, Netflix did let us know that the feature is also coming to iOS.

In truth, there might be a good reason Netflix games arrived on Android sooner than iOS, and that could very well be the App Store strict rules. With Android, there is a new tab dedicated to the game library. When you choose a game you want to play and tap on it, you are taken to the Play Store to download the app. After a quick sign-in with your Netflix account, you are set to go.

In the iOS version of the Netflix app, however, likely, we will not see a dedicated game library tab since the App Store rules do not allow it.

A developer named Steve Moser told Bloomberg that Netflix is planning to release each of its games individually in the App Store. He got to this conclusion after digging inside the Netflix app code. Each title will have to be downloaded separately from the Netflix app. Then, just like with the Android version, you sign in with your account and start playing.

While this solves the App Store guidelines problem for Netflix, it is not a best-case scenario either. Even though not having a dedicated games tab might seem like a tiny nuisance, it breaks the seamless experience within the ecosystem, which Netflix is trying to build right now. On the other hand, this might not have to continue for too long, as Apple is still getting a lot of pressure regarding the App Store’s guidelines.


About Retail News Asia

Retail News Asia is committed to providing local and global retailers with the latest news from the Asian retail market on a daily basis.

We have resources for everyone from independently owned business owners to online-only retailers and major chains expanding their reach throughout the Asian market. Retail News is “the news source” with over 50 weekly posts and 13,6 million readers.


CONTACT US

CALL US ANYTIME

Most read



Retail updates

Stay up to date of the lates updates and retail news from Asia.








X