New Era Philippines has opened its second store in Cebu, the Queen City of the South.
The global lifestyle brand, which is the official headwear of sporting organizations including the US NBA, Major League Baseball and the NFL, has opened at Ayala Center Cebu.
“Cebu is one of the most exciting destinations in the country today. With its unique history, heritage, and culture, we saw that the Queen City of the South is the perfect location for New Era to expand as it reaches out to more Filipinos,” said Beatrice S Lim, New Era Philippines marketing director.
“Aside from this, we are greatly encouraged by the reception of Cebuanos to our brand, thus we’re giving them a second store that they can visit.”
The store is the brand’s ninth in the Philippines.