New Zealand’s ruby-red kiwifruit has made its debut in Vietnam through formal imports, attracting high demand despite its price tag of approximately VND350,000 (US$13.29) per kilogram, which is 20% higher than the cost of gold kiwifruit. Retailers have been selling this vibrant fruit for the past fortnight, with its bold color, unique taste, and edible skin contributing to its popularity.
Local consumers, accustomed to green or yellow kiwifruit, have expressed pleasant surprise at the fruit’s red flesh. A Ho Chi Minh City (HCMC) resident, Hoa, spent VND700,000 on two boxes of the fruit, citing its sweeter and more intense taste compared to other varieties.
Formal imports involve the shipment of goods in large quantities, subject to strict customs regulations and inspections. Another HCMC inhabitant, Lan Anh, noted that in previous years, some vendors would sporadically hand-carry the fruit into the country, selling it for approximately VND500,000. However, with the initiation of formal, large-scale imports, the fruit’s price has dropped by around 30%.
The RubyRed kiwifruit, developed by Zespri, the world’s leading kiwifruit producer, through a natural breeding program in New Zealand, is described as boasting a rich sweetness and a striking red hue, a result of anthocyanins. These antioxidant compounds are frequently found in berries. However, the supply of this variety is limited, due to a short growing season spanning only 6-8 weeks, and it yields less fruit than the gold and green variants.
Vo Thanh Loc, the co-founder of the retail chain Farmers’ Market, revealed that Zespri’s first RubyRed kiwifruit shipment arrived in Vietnam earlier this month. The fruit has quickly become the chain’s top-selling kiwifruit variety.
Lu Minh Quang, import director of fruit distributor Biovegi Vietnam, disclosed that the company has ordered its first shipment of approximately 80 tons for distribution in Hanoi and HCMC. Quang added that sellers are still gauging the market’s response to the fruit.
What sets the RubyRed kiwifruit apart from other varieties?
The distinct red flesh, sweeter taste, and rich antioxidants make the RubyRed kiwifruit stand out from other green or yellow variants.
What challenges are associated with the supply of the RubyRed kiwifruit?
The fruit’s short growing season and lower yield compared to other kiwifruit varieties limit its supply.
What impact has the formal importation of the RubyRed kiwifruit had on its pricing?
With the initiation of large-scale, formal imports, the price of the RubyRed kiwifruit has decreased by approximately 30% compared to when it was sporadically hand-carried into the country.
