Hong Kong electronics producer Nexstgo is launching 50 stores in India.
The brand entered the market last year selling Avita and Nexstgo-branded computers online and through retail stores in Delhi, Ambala, Chennai and Jaipur. It is currently targeting laptop sales at one lakh (US$1450) this year.
“We have seen a tremendous response so far and by the end of the year, we are confident of crossing the one-lakh device mark,” said Nexstgo Company CEO and co-founder Alex Chung.
“We are also in the process of expanding our retail presence, we are looking at 50 exclusive brand stores.
“We are looking at adding two new products to our portfolio by Diwali this year across the country… We aim to have an omni-channel presence to maximise our visibility with an equal focus on offline and online sales,” he added.
Nexstgo also plans to expand into the Middle East and Europe by the end of this year. It currently operates in nearly a dozen countries around the Asia region.