Sneaker giant Nike has introduced its new retail concept Nike Rise in Guangzhou, China. The latest international store concept joins the brand’s innovative portfolio which already includes Nike Live in Tokyo and House of Innovation in NYC.
The Nike Rise concept store features personalized shopping services with a focus on digital experiences.
Nike Guangzhou has piloted a new app feature Nike Experiences, which connects members to “weekly sport-minded activations” to inspire and enable them to move.
“Whether members are connecting through the Nike App or joining in-store, they’re invited to experience a digitally enabled journey at this store that links them to the energy and activity of the city, and unites communities across Guangzhou through the power of sport,” said Cathy Sparks, VP, and GM of Global Nike direct store & service.
At Nike Rise, customers can experience Nike Fit which helps customers find the best fit for any footwear using scanning technology. Nike by You is a counter where members can find personalized items with designs inspired by the city’s sports culture.
The brand’s members in Guangzhou will also have access to Nike’s events and workshops hosted by the city’s network of Nike athletes and experts.
According to the company, more Nike Rise stores will be launched in other markets next year.