Old Navy Vietnam has opened its first store in Hanoi, three months after its debut in the country.
The 655sqm store is located in Vincom Nguyen Chi Thanh and offers collections for men, women, kids and babies.
Melissa Fehlman, GM of Old Navy Vietnam, said the brand aims to open more stores throughout Vietnam in coming years, with Ho Chi Minh City’s second shop scheduled this month.
Acknowledging that Vietnamese customers are trendy, Old Navy commits to refreshing 70-80 per cent of its products every three months, alongside core, long-term lines such as denim wear.
Old Navy came to Vietnam under a franchise agreement between Gap Inc and Vietnam IPP’s subsidiaries ACFC and CMFC, which also hold the Gap and Banana Republic franchises in Vietnam.
The nation’s fashion market is booming, buoyed by the recent arrival of international brands, including Pull&Bear and Stradivarius on September 1.
H&M opens its first store in Ho Chi Minh City on September 9 and Zara will open its first Hanoi store next month.