Korean cosmetics firm, Olive Young, has recently revealed its collaboration with Poland’s Gabona, aiming to steer its product distribution across Europe. Gabona is now set to manage the distribution network of three of Olive Young’s signature brands: Bioheal Boh, Bringgreen, and Colorgram. Initially, the distribution will be centered in Poland, and then it will gradually expand its reach to other European countries.
Olive Young has clarified that each brand will still preserve its current market position. This collaboration is a significant move in Olive Young’s overarching strategy to enhance the accessibility of its private brands to consumers beyond Korea. Moreover, it presents Gabona with an opportunity to augment its K-beauty collection in Europe via a well-planned, long-term distribution model.
In 2025, Olive Young witnessed an unprecedented growth, with the firm’s Q3 sales skyrocketing to as high as US$1.07 billion. The company had earlier revealed that about 88% of the domestic cosmetic purchases under the Global Tax Free (GTF) program, generally done by tourists, were carried out at Olive Young stores in 2025.
What is the aim of Olive Young’s partnership with Gabona?
The collaboration aims to facilitate the distribution of Olive Young’s products across Europe, starting with Poland.
What impact will this partnership have on Olive Young and Gabona?
This collaboration is a strategic move by Olive Young to enhance the global accessibility of its private brands, and it also allows Gabona to expand its K-beauty collection in Europe.
What was Olive Young’s performance in the year 2025?
The company saw record-breaking growth in 2025, with Q3 sales reaching US$1.07 billion.
