Known for her commitment to sustainability and her engagement for environmental causes, actress Olivia Wilde, will be the face of H&M’s Conscious Exclusive campaign, set to be unveiled in around 200 H&M stores worldwide and online on 16 April.
“Sustainability is one of my biggest passions. I’m proud to be the face of H&M Conscious Exclusive, a collection which shows the stylishness of sustainability,” she said in a statement posted in the H&M website.
H&M said this year’s Conscious Exclusive collection draws inspiration from African, Asian and Indian cultures in both cut and detail. Dresses are a focus, along with hand-drawn prints created especially for the collection.
“The pieces are full of character with the most beautiful prints, all made from more sustainable materials,” said Ann-Sofie Johansson, H&M’s head of design for new development.