Oat Milk Goodness (OMG), a renowned Australian plant-based beverage firm, recently announced its plan to extend the reach of its popular 1L Barista Oat Milk to 900 Woolworths outlets across the nation by November. This is a significant increase from the 544 stores currently stocking the product.
This expansion is set to strengthen the company’s existing collaboration with Woolworths, which already offers the Proatein alt-milk range, another product from OMG, in 466 of its stores throughout Australia.
OMG’s CEO, Alex Aleksic, expressed his satisfaction with the growth of their multi-channel sales strategy. He said, “The increase in store count marks another pleasing development across our broader multi-channel sales strategy, with momentum through a number of outlets.” Aleksic went on to reveal that the company is in advanced talks with numerous new and existing groups to further extend their reach in the coming months.
The announcement of expansion into Woolworths stores is the latest in a series of triumphs for OMG. Notably, the company successfully launched its Blue Dinosaur snack range into 750 7-Eleven stores on a national level. Additionally, the firm secured new distribution agreements with Quikstop and Canteen One outlets.
Established in 2019, Oat Milk Goodness aimed to provide tasty, coffee-friendly options for individuals who cannot or choose not to consume dairy. The company’s flagship brands include Blue Dinosaur and Oat Milk Goodness.
What is the main product of Oat Milk Goodness?
Oat Milk Goodness’s primary product is the 1L Barista Oat Milk, a dairy-free alternative that is especially popular among coffee enthusiasts.
What recent achievements has Oat Milk Goodness made?
The company has seen a series of successes including the introduction of its Blue Dinosaur snack range into 750 7-Eleven stores and new distribution deals with Quikstop and Canteen One outlets.
What is the future expansion plan of Oat Milk Goodness?
Oat Milk Goodness plans to extend its reach by increasing its product presence in 900 Woolworths locations across Australia. The company is also in talks with various new and existing groups for further expansion in the coming months.
