WearYouWant, Thailand’s leading online fashion & beauty marketplace has become part of the global success story of Singles Day 2015, the world’s biggest online shopping day held on November 11th each year.
Figures just in overnight reveal a staggering +1000% increase in turnover for WearYouWant compared to the same Wednesday last month, while order volumes soared to a growth of over 700%. Proof that Thai consumers are not only eagle-eyed when it comes to spotting big fashion brand discount, but are fast-becoming a growing e-commerce market to be reckoned with within the ASEAN Economic Community.
WearYouWant retails high-profile international and local-designer brands from its Bangkok base, and recently received Series B funding from Japanese digital fashion marketplace StartToday. During the run-away success of Singles Day, Thai consumers took advantage of discounts on over 14,000 fashion and beauty products. With 65% of the one-day shoppers being female, shoes, beauty and women’s clothing topped their online shopping lists.
Singles Day Sale has been embraced by e-commerce market globally, especially within the fashion-related industry.
This is the first year WearYouWant held this online sale nationwide, offering discount on their products from 11 am until 11pm. This Chinese ‘bare sticks holiday’, so-named because of the date’s single digits, is a day for singletons to celebrate and in more recent times to look for love. The Singles Day sale has become a huge global e-commerce extravaganza, with Chinese consumers alone spending more than USD 4 billion in the first hour of 2015’s sale.
