Japanese footwear label Onitsuka Tiger has unveiled its plans to make a comeback in the North American market by 2027, signifying a critical phase in the company’s international growth strategy.
Onitsuka Tiger, which is managed by sports apparel titan Asics, had previously closed its retail stores in the United States in 2023. In a recent announcement, a representative of Onitsuka Tiger revealed their plans of utilizing their worldwide e-commerce platform to penetrate new regions and reestablish their presence in the U.S.
The spokesperson said, “Our initiatives are geared toward not just enlarging our business scope but also towards constructing a enduring brand value in the international marketplace, in line with Onitsuka Tiger’s principles and artistic sensitivity.”
At present, Onitsuka Tiger operates in over 150 locations globally and has a dominant presence in Japan, Greater China, South Korea, and Europe. In a recent move to reinforce its high-end positioning, the company launched a new global flagship store in Paris on the renowned Avenue des Champs-Elysees.
By the year 2030, the company has set its sights on setting up more than four large-scale stores, each spanning approximately 1500 square meters, in key cities around the world.
When is Onitsuka Tiger planning to return to the North American market?
Onitsuka Tiger plans to re-enter the North American market by the year 2027.
How does Onitsuka Tiger plan to expand its global presence?
Onitsuka Tiger plans to use its global e-commerce platform to venture into new regions and reestablish its presence in markets it previously operated in, such as the U.S.
What are the company’s expansion goals by 2030?
By 2030, Onitsuka Tiger aims to open more than four large-format stores, each around 1500 square meters, in major global cities.
