Ooredoo announced the appointment of Ahmad Al-Neama as group regional CEO, Bilal Kazmi as group chief commercial officer, and Eyas Assaf as executive director, performance management effective 1 January 2022.
Ahmad Al-Neama has been with Ooredoo for almost two decades, taking up senior roles, most recently as the CEO of Indosat Ooredoo where he excelled and scored many major achievements for the company. Ahmad’s most notable accomplishments include spearheading Indosat Ooredoo’s business turnaround and signing strategic partnerships with global technology leaders and international organizations. Most importantly, he was behind the company’s sale and leaseback agreement for more than 4,200 telecommunications towers – one of the largest deals of its kind in Asia – and he has seen the launch and roll-out of 5G in Indonesia.
Ahmad has also led the landmark deal with CK Hutchison that resulted in the merger of the two entities, creating Indonesia’s second-largest mobile telecoms company. He brings a wealth of experience gained over a variety of leadership roles within the company.In his new role as group regional CEO, Ahmad will be responsible for the P&L of six markets, including Indonesia, Algeria, Tunisia, Palestine, Myanmar, and Maldives, setting priorities to drive sustainable growth across key operations.
Bilal Kazmi was acting group chief commercial officer since July 2021 and has over 25 years of international experience in leadership roles, including P&L accountability across the commercial value chain for a USD1 billion turnover company. He has a strong track record of leading a wide range of commercial functions in the telco arena, such as sales and distribution, customer care, new product development, international business, and the implementation of complex telecoms projects like digital transformation and large-scale structural changes.
As group chief commercial officer, Bilal will drive Ooredoo’s commercial transformation to accelerate growth across key areas such as customer centricity, sales & distribution and digital leadership.
Eyas Assaf has rejoined Ooredoo Group, being appointed as executive director, performance management at Ooredoo Group Finance. Prior to this, he was Indosat Ooredoo’s CFO, a key member of the management team responsible for delivering outstanding business performance as well as the merger with CK Hutchison.
Aziz Aluthman Fakhroo, Managing Director, Ooredoo Group, said: “I am delighted to announce the appointment of three of our stellar colleagues to lead the next phase of our company’s success, along with the larger Ooredoo Group team. This is part of our strategy to invest in our greatest talents, as we move forward with our business transformation plan to create a faster, more agile, more inspiring company.”