Just over one month after the Mi 9 flagship was first announced, Chinese smartphone brand Xiaomi has today revealed that it has already shipped over one million units of its latest premium device.
The majority of these devices were undoubtedly supplied to consumers in China, where Xiaomi conducts roughly 60% of its business and where the smartphone was made available to purchase just days after its unveiling. Europe, however, is becoming increasingly important for Xiaomi – sales surged over 415% in the region last year – and likely played a big role in the phone’s short-term success.
The Xiaomi Mi 9, which retails at just €449 across Europe, offers a variety of impressive features such as a large 6.4-inch AMOLED display manufactured by Samsung, Qualcomm’s Snapdragon 855, up to 128GB of storage, and as much as 8GB of RAM. The smartphone also includes a 3,300mAh battery, support for extremely fast 20W wireless charging, and Android 9 Pie straight out of the box.
Alongside the Mi 9, Xiaomi also sells two other devices in the form of the cheaper Mi 9 SE and the more expensive Mi 9 Explorer Edition. The sales figures for these two models weren’t broken down, but Xiaomi did confirm that they push the total number of Mi 9 sales to 1.5 million units, an even bigger achievement for the low-cost brand.