Papa Salt Coastal Gin, an Australian gin brand, has joined forces with Fever-Tree Australia to introduce a new ready-to-mix beverage, Papa Salt x Fever-Tree Blood Orange Spritz. This enticing drink marries Papa Salt’s signature gin with Fever-Tree’s Blood Orange Soda to create a citrus-centric beverage that is ideally suited for warmer climates.
This innovative product will be made available to the public at the end of the month at various independent retailers and venues. The drink aims to fill a gap in the market for a citrus-forward beverage that’s perfect to enjoy in warmer weather.
Papa Salt is a gin brand that was conceptualized and brought to life by five friends from the film industry. The brand particularly emphasizes the unique and subtle flavors of native Australian botanicals, making their gin distinct and palatable.
Fever-Tree, a UK-based brand, has been in operation since 2005. The brand’s area of expertise lies in the creation of superior carbonated mixers for alcoholic spirits. Over the years, Fever-Tree has carved out a name for itself globally, and its products are distributed in over 75 countries across the globe.
Earlier this year, Fever-Tree initiated a manufacturing collaboration with Remedy Drinks in a Melbourne facility. The main objectives of this collaboration were to increase the efficiency of the supply chain and lessen the production time. Additionally, it aimed to support the local industry, all while ensuring and maintaining the high quality of the ingredients and flavors in its products.
What is the new product launched by Papa Salt and Fever-Tree?
The new product launched is a ready-to-mix drink called Papa Salt x Fever-Tree Blood Orange Spritz. It’s a mix of Papa Salt’s gin and Fever-Tree’s Blood Orange Soda.
Who founded Papa Salt?
Papa Salt was founded by five friends from the film industry.
What was the purpose of Fever-Tree’s partnership with Remedy Drinks?
Fever-Tree partnered with Remedy Drinks to commence manufacturing in Australia. The goal was to improve supply chain efficiency, decrease production time, and support the local industry while keeping the quality of product ingredients high.
