PepsiCo has announced the triumphant return of Doritos Cool Ranch to the Australian snacking scene after a six-year hiatus. Ahead of a nationwide launch scheduled for September, these flavorful chips will be exclusively available at select 7-Eleven stores starting from July 30.
According to Kathryn Miller, Doritos’ marketing manager, Cool Ranch has been one of the most sought-after flavors from the brand’s fan base. Miller expressed the intent to make the return of this beloved flavor a memorable event, thus the creation of a unique treasure hunt designed to satiate the snack cravings of their consumers. She emphasized that this re-release is targeted towards snack enthusiasts who enjoy bold flavors and the thrill of the so-called FOMO (Fear of Missing Out) experience.
To enhance the excitement surrounding the flavor’s comeback, Doritos has crafted a digital campaign which revolves around a national treasure hunt. Clues will be released on popular social media platforms, TikTok and Instagram, urging participants to solve a code that will unveil hidden stashes of the returning Cool Ranch flavor. The grand prize includes a year’s supply of the coveted Cool Ranch chips, adding a tantalizing incentive for Doritos fans to partake in the digital endeavor.
The Cool Ranch flavor will be available for a limited period, with a national rollout planned across major supermarket chains like Coles and Woolworths, as well as leading convenience retailers, from September onwards.
When will Doritos Cool Ranch be available in Australian stores?
Starting from July 30, the chips will be exclusively available at select 7-Eleven stores. A broader release is planned across major retailers from September onwards.
What is the marketing strategy for the return of Doritos Cool Ranch?
Doritos has planned a digital campaign revolving around a national treasure hunt on TikTok and Instagram. Participants can solve a code to discover hidden supplies of the returning flavor.
What is the prize for the Doritos treasure hunt?
The grand prize for the treasure hunt is a year’s supply of Cool Ranch chips.
