PLDT, Globe launch cut-price call packages

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Philippines operators PLDT and Globe Telecom have both cut mobile voice rates to as low as 1 peso ($0.02) per minute, in response to slumping voice usage and a regulator-encouraged cut in mobile termination rates last year.

Globe and PLDT’s wireless division Smart have both introduced add-on packages for mobile subscribers offering a set allocation of calls for low rates.

Globe has introduced an add-on pack for its higher-tier postpaid customers that costs 299 pesos for 300 minutes of calls to any network.

Prepaid customers will be able to take advantage of a GoCall50 add-on pack providing 50 minutes of calls to any network valid for three days, while subscribers to Globe’s TM service can pay 5 pesos for 5 minutes of calls to any network for a day.

Smart has meanwhile introduced a Call 50 promo providing 50 minutes of calls to any network valid for three days.

Late last year, Globe and PLDT both agreed to cut voice interconnection rates by 16.7% to 4 pesos per minute for mobile calls and by 38% to 4 pesos per minute for mobile calls, in response to encouragement from regulator NTC. As part of the agreement to cut the mobile termination rate, the operators also committed to reduce rates for customers over time.

Both operators have also been facing the common industry issue of subscribers continuing to substitute traditional voice calls with OTT messaging and VoIP usage, which has been contributing to a decline in voice revenue.


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