PLDT Home Achieves Strong Fiber Growth in First Half of 2023

PLDT Home has reported impressive growth in the first half of 2025, driven primarily by its fiber services, which saw revenues increase by 7% year-on-year, reaching PHP 29.5 billion. As fiber now accounts for a staggering 97% of home revenues, the company’s strategic pivot away from legacy technologies is evident. Overall, revenues for PLDT Home climbed 4% compared to the previous year, totaling PHP 30.4 billion, bolstered by a robust fiber rollout, appealing bundled services, and heightened customer interaction.

Reflecting Growing Demand for Connectivity

John Y. Palanca, Senior Vice President and Head of PLDT Home Business, emphasized that the growth reflects a surging demand for high-speed connectivity and richly integrated digital experiences. “We’re expanding our fiber footprint while delivering bundled services that meet evolving customer needs,” he remarked, underscoring the importance of adaptability in a fast-changing market.

Subscriber Milestones Achieved

In H1 2025, PLDT Home not only maintained its premium Average Revenue Per User (ARPU) but also reported a significant influx of new subscribers. The company welcomed 169,000 additional fiber subscribers—three times the net additions from the same period last year—bringing the total number of connections to an impressive 3.53 million. This surge showcases the brand’s reputation for reliability and value in a competitive landscape.

Balance of Innovation and Service

This growth is underpinned by both expanding their network and providing enticing bundled lifestyle services. Popular offerings such as Fiber Unli All and Fiber Plus Netflix bring together broadband, mobile, and content in packages that resonate with consumers. In Q2, over 80% of new subscribers opted for higher-value plans priced at PHP 1,299 and above, lifting PLDT Home’s industry-leading ARPU to PHP 1,485.

Enhancements in customer service play a crucial role in this success. Improvements including faster installations, AI-powered support, and expedited repair times have significantly bolstered customer retention, resulting in a remarkably low churn rate of 1.93%. In a world where customers crave immediate gratification, it’s evident that PLDT Home is becoming the fast-food drive-thru of internet service.

Capturing New Markets with Fiber Prepaid

Furthermore, PLDT Home is tapping into new household segments through its Fiber Prepaid offerings, catering to families who prefer the flexibility of prepaid plans. Early reports indicate that this strategy is paying off, as ARPU levels remain consistent, signaling that growth is additive rather than detracting from postpaid subscribers.

Connecting Communities Across the Philippines

Beyond simply providing connectivity, PLDT Home positions itself as a vital enabler of digital inclusion. Its expanding fiber footprint improves access to high-speed internet across more regions of the Philippines. Currently, the PLDT Group boasts the nation’s most extensive fiber infrastructure, measuring around 1.2 million cable kilometers. The company has passed 19.01 million homes, effectively covering 74% of towns and 91% of provinces, making significant strides in bridging the digital divide.