Pomelo, a leading omnichannel fashion company headquartered in Bangkok, announced the appointment of Jim Boland, former CFO of RedMart, to Pomelo’s core team as its new CFO. As part of Pomelo’s strategic approach to recent key hires, Boland’s appointment will see him
building up Pomelo’s financial infrastructure to drive profitability while enabling rapid growth across the region. Boland has successfully led finance organisations in fast-growing ecommerce businesses for over 19 years in leadership roles at Amazon, Dell and Alibaba-owned RedMart.
”I am delighted to join this innovative company which has designed a business model strategically suited to grow fast and profitably.
As a digitally native, vertically integrated omnichannel brand, Pomelo presents an exciting opportunity to leverage my past experience with vertical integration, retail, and ecommerce, especially during the critical scaling up phase.” said Boland. With Boland’s new role as CFO, Pomelo’s Co-founder and former CFO, Casey Liang transitions to enhance Pomelo’s growth team which encompasses the performance marketing and business intelligence teams. This cross-functional team will work closely with the engineering, design, and product teams to accelerate customer acquisition and retention.
“As we continue in this period of rapid expansion, I am excited to foster more coordination between our creative and technical teams to further accelerate our growth rate and help more customers to experience Pomelo’s unique value proposition“ said Liang. Commenting on Pomelo’s spate of new hires, David Jou, CEO of Pomelo says “We’re excited to have Jim on-board as we continue on the path of building the first global fast fashion brand out of Asia.” Jim Boland’s appointment reinforces Pomelo’s commitment to investing in key talent across Southeast Asia.
In Q4 2018, Pomelo also welcomed aboard Cathriona Nolan as its AVP of Creative Operations, and Vorada Hiransomboon as its AVP of Buying. Previously from Burberry, Nolan brings extensive creative experience in brand development and marketing to the table to strengthen Pomelo’s creative direction, while Hiransomboon, most recently former Head of Buying at Inditex, leads the buying and merchandising team with her keen knowledge of market trends and efficient supply chain management.