Qatar Duty Free has embarked on a collaboration with Chinese collectibles company Pop Mart to unveil the brand’s first Middle Eastern store. This partnership marks a novel blend of travel retail and pop culture experiences.
The new store, located at Hamad International Airport, brings a culture-inspired theme to passengers. It provides an immersive retail experience featuring the brand’s popular characters.
The grand opening of the store was marked with a unique travel-themed fashion show. The event featured travel-ready outfits accessorized with Pop Mart collectibles, and was attended by international influencers and Pop Mart enthusiasts.
The store’s launch also presented an exclusive collection of travel-inspired Pop Mart collectibles named the ‘Twinkle Twinkle Wonderful Journey Series’. This series includes travel essentials such as bags, U-shaped pillows, and card holders.
Thabet Musleh, Chief Retail and Hospitality Officer of Qatar Airways Group, commented on the partnership, emphasizing the company’s commitment to revolutionizing airport and regional retail. He mentioned that this unique concept aligns perfectly with their vision to continually surprise travelers with exclusive, experience-centric concepts that redefine travel retail trends and standards.
Justin Moon, Senior VP and COO of Pop Mart International Group, highlighted the significance of the collaboration. He noted that by integrating Qatar’s rich culture with their vibrant characters, they are setting a global benchmark for how pop culture connects with local communities.
Following Pop Mart’s initial Middle Eastern debut in Abu Dhabi in May, the brand has recorded an increase in sales, thanks in large part to the popularity of their ‘ugly-cute’ Labubu figures.
What is the significance of the partnership between Qatar Duty Free and Pop Mart?
The collaboration introduces a unique blend of travel retail and pop culture, marking Pop Mart’s first store opening in the Middle East.
What special features does the new Pop Mart store offer?
The store provides an immersive, culture-inspired retail experience, highlighting the brand’s popular collectibles. It also features an exclusive collection of travel-inspired items called the ‘Twinkle Twinkle Wonderful Journey Series’.
What was the outcome of Pop Mart’s initial debut in the Middle East?
Following its first launch in Abu Dhabi, Pop Mart has seen increased sales, particularly for its ‘ugly-cute’ Labubu figures.
