Popeyes China will open its first store next week, in Shanghai, as it aims to build a network of 1500 outlets nationwide within 10 years.
Located on Huaihai Road, one of the city’s most popular shopping precincts, the 470sqm debut Popeyes China store features a Louisiana-inspired design with a twist of Chinese aesthetics.
Raphael Coelho, CEO of Popeyes China, says the company will look to expand in other parts of the country including Hangzhou and Suzhou after the brand’s debut. He is confident about the growth prospects for the brand as the country is quickly recovering from the Covid-19 pandemic.
“We hope to set our roots in the China market and grow in the long run and be loved by consumers and clients,” said Coelho.
The company announced last year that it would launch in Mainland China, becoming the last of Restaurant Brands International’s three major chains to enter the Chinese market. Burger King has operated in the territory since 2005, and it now has more than 1000 locations in China.
Popeyes operates more than 3100 locations in more than 26 countries worldwide, including the US and Canada.