Luxury fashion house Prada has launched a pop-up store at Atrium II in Harbour City to introduce its Prada Thunder project.
The store showcases a selection of ready to wear, bags, shoes and accessories for men and women, featuring Prada Menswear and Womenswear Fall/Winter 2019 prints designed by artist Jeanne Detallante exclusively for the brand. Symbols from the Frankenstein’s monster universe as well as his Bride – the heart, the electric rose and the thunder – are used to augment these original items sold in matching packaging.
The Prada Thunder pop up will remain open until July 1, dedicated to the theme and inspired by “the romantic and gothic atmosphere” of the collection. A wallpaper – entitled Alternating Currents – depicts silhouettes of male and female figures against a glowing vista of moorlands and cliffs, while display cases and dimly illuminated transparent tables evoke the concept of a surreal laboratory.
Prada Thunder will also be presented in Prada’s Canton Road store with a special display from July 2 to 28.