In a strategic comeback, Malaysia’s national carmaker Proton is re-entering the Singaporean automotive scene after a decade, unveiling its first electric vehicle, the e.MAS 7. Set to start at approximately S$174,000 (around US$134,000), this move aligns perfectly with Singapore’s growing commitment to sustainable mobility.
The e.MAS 7 was introduced at The Car Expo 2025 in Singapore over the weekend, generating excitement among attendees and industry experts alike. Available in two variations—Prime and Premium—this electric vehicle features a cutting-edge 12-in-1 electric drive system paired with an advanced Aegis short blade battery, underscoring Proton’s commitment to innovation and performance.
Proton’s return dovetails with Singapore’s ambitious plans for greener initiatives, reflecting a wider trend in consumer demand for electric vehicles. The city-state has seen a steady increase in electric vehicle adoption, with market share rising from 12% in 2022 to 18% in 2023. Projections suggest this could soar to 55% by 2027.
As part of its reintroduction, Proton plans to release a limited Founders Edition of the e.MAS 7. Automotive enthusiasts can expect this model to be available in Singapore showrooms as early as this August, with local dealer Vincar stepping in as Proton’s official distributor. Vincar will also establish a flagship showroom in the prominent Leng Kee motor belt to enhance its presence.
While Proton has not confirmed pricing details for Singapore, automotive news sources estimate the e.MAS 7 will start at around S$174,000. Comparatively, the model is priced starting at RM105,800 (approximately US$32,400) in Malaysia, where it has quickly risen to become the best-selling electric vehicle in the first quarter of 2025.
Proton’s last engagement in Singapore dates back to 2014, prior to the company’s acquisition by Chinese automotive group Geely, which has since revitalized the brand’s product offerings. Geely’s influence extends across several platforms in Singapore, including well-known names like Lotus, Polestar, Volvo, and Zeekr.
Proton’s resurgence not only marks a pivotal moment for the brand but also contributes to the broader evolution of the retail automobile market in Southeast Asia, where consumer trends are increasingly leaning towards sustainable options.
Proton’s entry with the e.MAS 7 not only signifies the brand’s expansion into a competitive market but also underscores a pivotal shift in consumer preferences towards electric vehicles. As adoption rates climb, this development may shape future strategies across the automotive sector.
1. What is Proton’s new electric vehicle model? Proton has introduced the e.MAS 7, its first electric vehicle, in its comeback to the Singapore market.
2. How much will the e.MAS 7 cost in Singapore? The anticipated starting price for the e.MAS 7 in Singapore is around S$174,000 (US$134,000).
3. What are the expected consumer trends for electric vehicles in Singapore? Electric vehicle adoption in Singapore is projected to grow significantly, from 18% in 2023 to an estimated 55% by 2027.
