QSR Brands Malaysia Holdings is investing more than RM100 million (US$25.6 million) into opening at least 35 KFC outlets this year.
MD Datuk Mohamed Azahari Mohamed Kamil says the company will spend between RM3 million and RM4 million for each outlet, and also plans to enhance 200 restaurants.
“We see the economic fundamentals growing well this year,” he said at the launch of the KFC Golden Egg Crunch product in Kuala Lumpur.
“We believe there is a lot of potential in KFC and Pizza Hut, and that this will be a good year for us to capitalise on our growth for both chains.”
QSR Brands restaurant division CEO Merrill Pereyra says that over the past five years the company has invested nearly RM1 billion for both KFC and Pizza Hut, with a focus on the Malaysian market. The company is the franchisee of more than 750 KFC restaurants in Brunei, Cambodia, Malaysia and Singapore, and also runs Pizza Hut in Malaysia (370 restaurants) and Singapore (75).