Ralph Lauren, the renowned American fashion brand, has debuted its innovative concept store in Thailand. The World of Ralph Lauren, the brand’s pioneering retail venture, has found its home at the Central Embassy in Bangkok.
This establishment marks Ralph Lauren’s collaborative effort with Central Marketing Group (CMG) and introduces a novel retail model for the brand. The fusion of fashion, lifestyle, and hospitality into one unique space serves to elevate the shopping experience for customers.
The retail location, spanning 11,000 square feet on the first level of Central Embassy, hosts an extensive variety of merchandise. It offers men’s and women’s apparel, accessories, footwear, and timepieces.
In addition to its generous retail offerings, the store will showcase signature collections like Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label, and Polo Ralph Lauren. Patrons can also explore a specially dedicated timepiece salon.
Ralph Lauren’s concept store extends beyond retail, featuring Ralph’s Coffee. This coffee shop will serve a variety of food and beverages, including a tea set exclusive to Thailand.
Central Marketing Group expressed their pride and excitement over the concept store’s opening, viewing it as an indication of global confidence in Thailand as a strategic access point to Southeast Asia. It further emphasizes CMG’s role, leveraging over 75 years of expertise, in promoting and expanding iconic global brands across Thailand and the region.
What is the new retail concept introduced by Ralph Lauren?
The brand’s new retail concept integrates fashion, lifestyle, and hospitality into a unique shopping experience.
What products does the new Ralph Lauren store in Bangkok offer?
The store houses a range of Ralph Lauren’s men’s and women’s apparel, accessories, footwear, and timepieces, including their signature collections.
What additional feature does the Ralph Lauren concept store offer beyond retail?
Beyond retail, the store offers Ralph’s Coffee, which serves a variety of food and beverages, including an exclusive tea set for Thailand.
