Lazada’s RedMart has recently announced the launch of a new on-demand grocery delivery service in Singapore, RedMart Now, which guarantees to deliver orders within 30 minutes.
The latest service supplements RedMart’s pre-existing same-day delivery offerings, including two-hour and six-hour delivery windows. RedMart Now will initially operate across selected southern and central neighborhoods such as Sentosa, Telok Blangah, Alexandra, Pasir Panjang, Clementi, Queenstown, Orchard, River Valley, Tanglin, and Bukit Timah. Plans are in place for a phased rollout across the rest of the island.
RedMart Now will feature a tailored selection of frequently used essentials such as fresh produce, snacks, beverages, festive goods, and household items. The delivery fee is set at S$3.99 for orders exceeding S$30.
Martin Daney, SVP, Head of RedMart at Lazada, explained the rationale behind launching RedMart Now. He articulated that the aim of the service is to cater to urgent and unexpected shopping needs. He emphasized how the service was designed to allow customers to receive their needed items in as little as 30 minutes. The overall goal is to become the leading platform for both regular grocery shopping and urgent needs, thus allowing consumers to dedicate less time to running errands and more time to activities they enjoy.
The introduction of RedMart Now places the company in direct competition with other fast-delivery providers in Singapore’s dense and high-value grocery market. It also signifies a deeper penetration into the nation’s rapidly expanding quick commerce sector.
Quick commerce presently constitutes about one-third of Singapore’s online grocery delivery revenue. Last year, according to Statista, the segment was projected to hit approximately US$371.75 million within a broader online grocery market estimated at US$1.04 billion.
What is RedMart Now?
RedMart Now is a new on-demand grocery delivery service launched by Lazada-owned RedMart in Singapore, promising delivery within 30 minutes.
Where will RedMart Now initially operate?
RedMart Now will initially operate across selected southern and central neighborhoods in Singapore, with a phased rollout planned for the rest of the island.
What does the launch of RedMart Now signify?
The launch of RedMart Now signifies a deeper penetration into Singapore’s rapidly expanding quick commerce sector and places the company in direct competition with other fast-delivery providers in the country’s high-value grocery market.
