Retail industry in India is undoubtingly one of the fastest growing retail industry in the world. It is the largest among all industries accounting to 10 percent of the country GDP and employs around 8 percent of the workforce. The retail industry is an experiential motley that is currently going through a robust transformation. Be it employing new technologies or exploring new store formats, revamping business strategies or creating personal experiences; retailers are indeed getting ready for the future by looking beyond conventional retail and evolving along with their modern consumers.
India is also expected to become the world’s fastest growing e-commerce market, driven by robust investment in the sector and rapid increase in the number of Internet users.
As the opportunities are immense, let’s take a look what retail trends the stalwarts think will rule in 2019:
– Customization – The need for customized products and services is increasing thereby pushing the demand for personalized goods and services. With a pragmatic approach, the interface between companies, brands and customers will improve. Social media conversation tracing is going to be trending in 2019, which is a ground-breaking path to the future of handling customer behavior for tailor-made solutions. Also, studies reveal customers come down in favor of personalization — up to a point. They enjoy seeing products and deals personally relevant to them.
– Brand Experience – It’s not just about selling the products to the customers but also providing them with the best experience too. Most retailers recognize this shift, but the majority struggle with strategies to transform their organization to deliver on consumers’ increasingly demanding expectations. Emerging online brands naturally seek to disrupt traditional ways of doing business and developed digital-first models that have created better experiences.
On the other hand, established retail brands are burdened with legacy systems that are not optimized for today’s environment. The core – people, service, and experience – are strength to maintain and to satisfy today’s consumer they must integrate the flow of information and resources across the networks of employees, stores and partners.
Hence, experiences will make a compelling occurance that consumers will always remember and be more than happy to share with one another.
– Customer Retention – Customer retention is often far more effective and profitable than customer acquisition. An individual shopper want personal recognition. While loyalty programs offer rewards to existing customers the challenge is the acquisition of new customers. Innovation in content is the key to retaining and acquiring customers.
– Retailers that step up their social media strategies will thrive – The rise of Instagram Stories, Facebook Live and messenger apps will fundamentally change how retailers interact with consumers online. Simply posting photos or updates on a brand’s social media handles won’t work anymore. Retailers will need to up their social media game and use social networks and apps to tell stories and engage with fans in real time.
– Display – Retail displays is a strategic aspect of the business that can help attract customers, retain their interest, and increase sales. Visual merchandising helps to set a brand apart from competition by creating attractive and fascinating windows that can pull the consumer in to the store. Effective retail displays attract potential customers to the store. When designing displays, choose engaging colours, unique décor and stock arrangements to appeal both the head and the heart of customers.
Once the brand has attracted potential customers, the brand can Improve chances of making a sale by doing research to see what works in other retail spaces, and keeping an eye on how customer traffic flows through the store.