With roots firmly planted in high-quality audio engineering, Revox is shaking off a subdued past to reclaim its prominence on the global stage. Based in Dietikon, the Swiss brand is transforming its rich legacy into a vibrant future, aiming for a bold resurgence in the audio world.
Much like Patek Philippe represents excellence in timepieces, Revox stands as a bastion of quality in audio. Founded in 1948 near Zurich by the visionary Willi Studer (1906–1996), the names Revox and Studer quickly ascended to international renown, with Revox known for its iconic tape recorders and Studer becoming the industry benchmark for professional recording studios worldwide.
Revox has long been a favored choice among music-savvy interior designers and custom installation experts, with its devices gracing high-end venues like The Chedi in Andermatt. Yet, in recent decades, the brand seemed to fade into the background, leaving many aficionados longing for its revival.
Enter Beat Frischknecht, the current owner of Revox, who is orchestrating a comeback like none other. On a balmy summer evening, he welcomed guests to the opening of the new Revox World location. The expansive atrium buzzed with energy as the reels of a legendary tape machine whirred to life, filling the 600-square-meter space with the captivating sound that defined a generation.
Among more than 400 exhibits, visitors can find a Studer mixing console that served in Switzerland’s own federal parliament, courtesy of passionate collector Walti Stutz, who has lovingly restored it to its former glory. This blending of nostalgia with modernity is exactly what Frischknecht hopes to achieve with Revox.
Just a stone’s throw away, Revox is unveiling its future. Proudly presenting his vision, Frischknecht shared, “With the opening of our center, we’re demonstrating what Revox stands for: Swiss quality, technical innovation, and a passion for music.” This commitment to reinvention is part of a unique strategy to engage a younger demographic.
Frischknecht’s journey to ownership was anything but ordinary. Initially a real estate entrepreneur, he became captivated by Revox 25 years ago when the brand sought investors. “The quality and design fascinated me,” he recalled. Now, he holds 99.9 percent of the company, confidently declaring himself “an owner, investor, and a fan of Revox.”
The brand is now embarking on a transformative journey, structuring itself around three primary product categories: multiroom systems, compact streaming speakers, and a groundbreaking return of analog tape recorders. For the tech-savvy crowd, the Studiomaster A200—a portable speaker with Bluetooth capabilities and app control—has been introduced. And for the nostalgic at heart, the revamped B77 MK III promises a fresh experience for traditional tape enthusiasts, integrating seamlessly with modern systems.
With an eye on filling the shelves with quality music, Revox has acquired Vienna’s Horch House, a master tape specialist, and begun collaborations with labels like Ear Music and Warner to produce new master tapes from original recordings. Already offering around 130 tapes—classics and contemporary music alike—Revox is set to expand its selections monthly. “Even young people want to own something again. A tape provides the ultimate-quality experience,” Frischknecht noted, highlighting the allure of analog in a digital age.
Frischknecht is optimistic and driven, declaring, “Back to the top—that’s our mantra.” With a robust development focus and a commitment to premium quality, Revox is ready to reignite its legacy. Production has been rooted in Villingen, Germany, since the 1960s, yet the essence of the brand thrives in Switzerland—a blend of Swiss ingenuity and German engineering poised to restore Revox to its rightful place on the world stage.
What types of products is Revox focusing on for its future?
Revox is promoting three main product categories: multiroom systems, compact speakers aimed at streaming users, and a revival of analog tape recorders.
What notable partnership has Revox recently entered into?
Revox has acquired the Vienna-based master tape specialist Horch House and teamed up with music labels like Ear Music and Warner to create new master tapes derived from original studio recordings.
How is Revox appealing to younger audiences?
The brand has launched products like the Studiomaster A200, a portable speaker designed for modern convenience with Bluetooth and app control features, aiming to attract a younger customer base.
