Rich Data and Midea Smart Home Partner to Improve the Lives of Customers

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Global leaders in using data science and AI to solve real business problems and make a tangible difference to people, Rich Data Corporation (RDC) is now working with China-based Fortune 500 company Midea Smart Home to support its app development and drive more innovation around consumer data and artificial intelligence. This five-year partnership is set to positively impact the lives of millions through data and smart home technology.

The promise of the smart home is finally ready to be realised in 2018, with connected devices now capable of monitoring our appliances to anticipate malfunctions, detecting utility usage patterns to provide energy-saving recommendations, and making a range of everyday appliances more fun and convenient to use. Market-leading researchers Ovum have predicted that 2018 will represent an inflection point for smart home technology, with many businesses already primed to explore the retail impact of the smart home.

RDC is leveraging artificial intelligence (AI) to bolster Midea Smart Home services; in order to enrich the lives of consumers who increasingly demand a tech-enabled, smart home experience to match the digital lives they lead outside the home. Consumers in APAC are some of the most digitally-forward in the world – expecting convenient payment, shopping, and communication services at their fingertips, and increasingly looking for the same conveniences within their home.

To preempt consumer needs and provide a holistic, tech-enabled lifestyle ecosystem, RDC has deployed an AI-based personalised recommendation engine within Midea Smart Home’s Meiju app. Now, consumers can enjoy compelling, proactive recommendations tailored to their dynamic smart home needs. This superior customer experience is made possible through advanced machine learning algorithms via RDC’s innovative platform.

“The Midea Smart Home team is changing the conversation with our customers and providing them with products and services that are highly relevant for their daily life via our Meiju app,” stated Mr Qiang Li, General Manager of Midea Smart Home. “RDC’s ability to add intelligence to our deep reserves of consumer data, and their rapid deployment of AI technology enables us to service and engage our customers in a more personalised and meaningful way.”

Ada Guan, CEO of Rich Data Corporation stated, “Our ultimate vision is to use our data skills to make a difference for people and business; helping enterprises unlock new opportunities while improving everyday life for consumers through data and AI smart home solutions. We are thrilled to be working with a prestigious, global brand like Midea Smart Home. This is the first step in an ongoing journey to leverage AI, consumer and household data in order to set smart living standards for millions of home globally.”

The RDC Recommendation Engine is currently live for all 3 million Meiju app users within China. The partnership also marks RDC’s entry into the Chinese market, furthering the company’s expansion into the Asia region.


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