Yum China, the company responsible for managing KFC and Pizza Hut chains across the nation, is broadening its reach by doubling its KPRO stores. The KPRO stores, which specialize in low-calorie meals, are set to reach 600 by the end of this year, following a rise in health-conscious consumer demand. KPRO’s offerings include nutritiously balanced meals such as protein-rich sandwiches and yogurt-based smoothies.
Yum China’s CEO, Joey Wat, emphasized the importance of satisfying meals that are also nutritious during a recent earnings brief. KPRO’s nourishing menu caters to this by providing consumers with clear calorie information, thereby enabling informed decisions. The cost for these healthier meal options varies from CNY30 to CNY50 (US$4.41–7.36) per meal.
Yum China dedicated seven years to understanding the market for lighter meals before inaugurating its first KPRO store in Guangzhou in late 2024. By 2025, fueled by the escalating demand for healthier alternatives, the number of KPRO stores reached 200, strategically located adjacent to KFC chains.
Chen Xiao, CEO of Shanghai Yacheng Culture, a provider of marketing and branding services, pointed out that the surge in young consumers keen on nutritionally balanced food offers international brands a significant advantage. These well-established brands can easily attract customers, particularly as restaurant chains can effectively reach out to a wide consumer base.
According to a report by research firm NCBD and Shanghai Expo Finefood, the number of Chinese consumers opting for light meals has skyrocketed from 2 million in 2017 to over 32.5 million by 2025. The report further stated that 40% of these consumers consume such meals at least thrice a week.
Chen predicted that China’s light-meal sector could rake in about CNY100 billion in annual sales this year alone. On a similar note, Wat articulated the potential profitability of the segment, stating that the targeted 600 KPRO stores could boost the sales of their parent KFC chains by approximately CNY1 billion ($147.17 million) per year.
However, Yum China is not the only player in the health food segment. Other chains such as Murvey LF and Moosang, operating about 600 and 400 stores respectively, are also prominent in the light meals market.
Ending the first quarter of 2026 on a high, Yum China reported a net profit of $309 million, a 6% increase from the previous year. Their first-quarter revenue also saw a 10% rise, amounting to $3.3 billion.
**What is the expansion target for KPRO stores by the end of this year?**
Yum China intends to double its KPRO stores to a total of 600 by year’s end.
**What is the expected annual sales from China’s light-meal market this year according to Chen Xiao?**
Chen Xiao predicted that the light-meal market could generate about CNY100 billion in annual sales.
**What was Yum China’s net profit for the first quarter of 2026?**
Yum China reported a net profit of $309 million for the first quarter of 2026, marking a 6% increase year-on-year.
