SaSa has launched a flagship store on online shopping platform HKTVmall. The SaSa flagship offers more than 1200 SKUs, consisting of trendy skin care, make-up, fragrances and personal care products. The group intends to leverage the platform’s big data analytics to formulate more effective and precise sales and product strategies, as well as offer a series of in-store marketing promotions to customers.
“As online shopping has become increasingly popular nowadays, customers embrace smart living and enjoy online shopping anytime at their fingertips,” said Sa Sa International chairman and CEO Dr Simon Kwok. “We expect that over 4000 SKUs will be offered on the platform in the short term, and we will continue to keep up with the latest trends in the consumer market trend, exploring collaboration opportunities with other third-party platforms while providing with the customers diversified trendy products, ultimately creating a more intimate shopping experience and giving new impetus to our business growth.”
“SaSa brought a new retail model to the industry with cosmetic products being sold on open shelves as early as 40 years ago,” said HKTV chairman Ricky Wong. “HKTVmall is developing another new retailing model aiming to build a digital ecosystem encompassing business operations, trading, retailing, financial services and all aspects of daily lives, providing a ‘one-stop shop’ platform to the customers.”
Last year, personal care and skin care products ranked third most-popular category, accounting for 17 percent of HKTVmall’s Gross Merchandise Value, and Wong believes the partnership with SaSa will introduce more international brands of beauty products, diversifying the selection of skincare and cosmetics products on HKTVmall.
At present, the SaSa flagship complements SaSa’s physical stores and its own website, as well as its mobile app. SaSa has also been collaborating with third-party platforms in Mainland China in recent years, including Tmall, Kaola, Xiaohongshu, and JD.
HKTVmall collaborates with more than 2800 retailers and suppliers, providing more than 270,000 products and service choices. Last year, 680,000 unique customers made purchases via HKTVmall.