Tableware firm Sagara Inc has opened a global website after setting up a retail store in New York to market its environmentally conscious tableware for children.
The firm’s Reale brand, made from a new bioplastic raw material blended with native Japanese bamboo, is being made available for the first time across North America, including the US and Canada.
The company is scheduled to launch business-to-business and business-to-customer online sales in the territory next month, starting with sales through major department stores as well as retail outlets, online shops and other venues across North America dealing in baby and kid goods, interior products, gifts and other items.
Sagara embarked on developing Reale in 2014 and started selling the tableware in Japan in November 2016. As of March this year, the brand is on sale in Taiwan, Mainland China and Australia.
More than 20,000 Reale sets in total have been shipped up to this month. Its designs are inspired by traditional silverware in Europe and the US.