Salady, a popular salad chain from Korea, has recently inaugurated its first outlet in the Philippines. This strategic move was made possible through a master franchise agreement with a local partner, Palette Passion Inc.
Salady has opted for a franchise-led model, which permits a more streamlined and efficient expansion of their brand. Instead of directly entering new markets, this model enables Salady to license out its brand, facilitating faster growth and brand recognition.
Salady’s menu merges the comfort of Korean-inspired food with the health benefits of salads and wraps. Their signature dishes include the Bulgogi Bibim Grain Bowl, Bulgogi Soba Bowl, and a range of Mexican-style wraps.
In addition to their pre-set menu, Salady also offers customers the opportunity to customize their own bowls and wraps. A wide assortment of meats, sauces, and vegetables are available for patrons to select and create their unique culinary masterpiece.
Oh Se-deok, the head of Salady’s international business division, expressed that venturing into the Philippine market was a logical progression for the brand’s expansion in Southeast Asia.
He noted, “The wellness dining market in the Philippines is witnessing exponential growth, primarily driven by a young and dynamic consumer base.”
Se-deok further added that through collaboration with their local partner, the company aims to introduce premium ingredients and distinctive Korean-style healthy dining options. This initiative is expected to organically infuse Korean’s healthy food culture into everyday life around the globe.
What is Salady’s strategy for global expansion?
Salady employs a franchise-led model for global expansion, allowing local partners to license its brand for new outlets rather than directly opening new stores in foreign markets.
What does Salady’s menu offer?
Salady offers Korean-inspired comfort food in the form of salads and wraps. Their menu includes signature dishes like the Bulgogi Bibim Grain Bowl and Bulgogi Soba Bowl. They also provide an option for customers to custom-make their own bowls and wraps.
What is the driving force behind Salady’s expansion into the Philippines?
The rapidly growing wellness dining market, propelled by a young and dynamic consumer base, makes the Philippines an attractive destination for Salady’s expansion in Southeast Asia.
