Hawke’s Brewing Co. has embarked on a unique collaboration with Aldi to introduce Tropicaldi XPA, marking the brewery’s first venture alongside a supermarket.
Dan Warner, Aldi’s buying director, expressed that the primary objective behind the launch is to heighten the accessibility and affordability of craft-style beer.
“Previously, Hawke’s XPA was only obtainable through tap,” he revealed.
“With its exclusive availability in cans at Aldi, Tropicaldi attests to Aldi’s reputation as a go-to retailer for quality, value-for-money summer beverages,” he added.
The XPA, brewed in Marrickville, possesses a 4 percent ABV. It exhibits tantalizing aromas of pear, orange, and stone fruit and concludes with a crisp, easy-to-drink profile, making it a perfect choice for warm weather.
Nathan Lennon, co-founder of Hawke’s Brewing Co, remarked that this collaboration aligns squarely with the company’s goal of maintaining the accessibility of craft beer.
“Much like Aldi, we are committed to demonstrating that high quality does not necessitate a steep price tag,” he added.
Tropicaldi XPA is available at Aldi stores across the nation for a restricted period. The product is priced at $13.99 for a six-pack of 457ml cans.
What is the collaboration between Hawke’s Brewing Co. and Aldi?
The collaboration is about the launch of Tropicaldi XPA, the brewery’s first supermarket-based venture.
What is the aim of the Tropicaldi XPA launch?
The aim is to make craft-style beer more accessible to consumers at a more affordable price.
What is the price and availability of Tropicaldi XPA?
Tropicaldi XPA is priced at $13.99 for a six-pack of 457ml cans and is available nationwide at Aldi for a limited period.
