Australia has its first boutique store for Seiko watches, just opened on the lower ground floor of the iconic Queen Victoria Building in Sydney.
It has been opened by Seiko Australia, a subsidiary of Japan’s Seiko Watch Corporation, which sent its COO Hirohiko Umemoto to host a celebration at the Swissotel Sydney.
Following Frankfurt, Moscow and Tokyo, the boutique is one of several Seiko is opening in leading cities, with more to follow this year.
Seiko says its aim is to let visitors “explore the world of the watch company through its history, its craftsmanship and its timepieces”. The boutique showcases such collections as Astron, Credor and Grand Seiko, and features several watches not previously available in Australia.
A resident Seiko watchmaker will help customers with technical information.
A Sydney landmark for more than a century, the Queen Victoria Building was originally a market and since 1986 has been home for a collection of luxury retail stores.
Seiko Watch Corporation, a wholly owned subsidiary of Seiko Holdings Corporation, established in 1881, develops, designs and produces its luxury watches and all their components using traditional craftsmanship and advanced technologies. Its network covers more than 150 countries.