Japanese watchmaker Seiko has opened its first boutique in Russia – 50 years after it first started exporting watches to Russian.
The Seiko Moscow boutique opened at the St. Nickolas complex on Nikolskaya St, a high-end shopping district in the capital city.
At the heart of the 80sqm boutique are Seiko’s luxury brands: Grand Seiko, Credor and Galante. The Grand Seiko selection at the boutique is one of the widest outside of Japan. A large selection of Credor and Galante, brands which until now have been sold mainly in Japan is also offered for the first time in Russia.
The boutique also carries many exclusive and limited-edition models such as the Credor masterpiece “Eichi II”, a hand-crafted watch which has attracted wide praise among connoisseurs of luxury watchmaking, and sells for RUB3,990,000 (including VAT). In addition, Seiko’s latest technologies are found in a variety of Astron and Prospex watches.
Takashi Aizawa, director and executive VP of Seiko Watch Corporation, said at a reception: “Seiko was registered as a trademark in Russia in 1965. We are delighted to open this boutique in this important anniversary year. This new boutique is one of several that are opening in the world’s leading cities. Last year we opened one in New York, and this year we added Frankfurt and Tokyo.
“Our aim is to allow visitors a unique, exciting and intriguing opportunity to explore the world of Seiko through our history and our finest watches.”
Darya Klishina, one of Russia’s leading athletes and Seiko’s ambassador since 2012, was present for the opening ceremony.
A dedicated website will open soon where information about new models and special events at the boutique will be announced.