In a vibrant turn of events, the Vietnam Fruit and Vegetable Association revealed that total exports for the first nine months of 2023 reached an impressive $6.1 billion, reflecting an 8.3% increase year-on-year. September was notably significant, as it was the first month this year to witness a resurgence in growth after a series of declines—a welcome development for the industry.
The driving force behind this rebound is predominantly China, which absorbs about 60% of Vietnam’s fruit and vegetable exports. In September alone, shipments to this lucrative market soared to nearly $800 million. Dang Phuc Nguyen, the association’s general secretary, attributed part of this surge to the increased purchasing power spurred by Vietnam’s National Day and the Mid-Autumn Festival, when durian, a favored mooncake filling, sees a spike in demand. “Compared to other exporting countries, Vietnam’s durian prices are currently the lowest and most competitive, matching Chinese consumers’ preference for value,” Nguyen noted with optimism.
Looking ahead, Nguyen indicated that October is likely to be the pinnacle of the durian boom, as the season’s peak begins to taper off, while off-season supplies could continue into November and December. “Most competitors will be nearly out of stock during this time, giving Vietnamese produce a distinct competitive advantage,” he explained. Beyond durian, various other fruits are expected to thrive as winter sets in, a period when harvests become challenging in many other regions. Thanks to Vietnam’s favorable climate and its efficient transport links—road, rail, and seaport—shipping costs and transit times remain manageable.
With growing demand from China and a steady recovery in markets like the U.S., South Korea, and Japan, Vietnam’s fruit and vegetable sector seems poised for continued success. Experts predict that full-year export turnover could reach an astounding $8 billion, marking yet another year of record-setting performance.
What factors contributed to the growth in Vietnam’s fruit and vegetable exports in 2023?
The growth was primarily driven by strong demand from China, which accounts for a significant portion of exports, alongside a resurgence of purchasing power due to significant local holidays.
How did the Mid-Autumn Festival impact durian sales in Vietnam?
The festival saw a notable increase in demand for durian, traditionally used in mooncake fillings, contributing to a surge in exports during September.
What competitive advantages does Vietnam have in the fruit and vegetable export market?
Vietnam benefits from lower durian prices compared to other exporting countries and has a favorable climate along with efficient transport links to China, which reduces costs and transit times.
