American fast-food restaurant Shake Shack is landing in Singapore. The New York burger chain is opening up a location in Singapore’s awaited Jewel Changi Airport mall. In partnership with SPC Group, the South Korea-based restaurant distributor, Shake Shack said the firm took its time to discover the ideal location for the Madison Square Park-founded chain.
“For years we’ve been looking for the right opportunity to enter the Singaporean market given its regional importance, and we’re thrilled to have found the right strategic partner and an ideal launch location,” said Michael Kark, Shake Shack’s vice-president of global licensing
“Our flagship site will be in the stunning Jewel Changi Airport, home to more than 2,000 trees, harkening back to Shake Shack’s birthplace in NYC’s Madison Square Park.”
To facilitate the market entry, Shake Shack said it also plans to work with local purveyors and producers to create unique offerings for the Singapore community. Shake Shack is no stranger to Asia.
The company first entered the region in 2015 in Tokyo’s Gaien Park, before opening 10 outlets in Japan and seven in South Korea.
In 2017, the firm opened a Hong Kong flagship.
Shake Shack, in conjunction with SPC Group, intends to open a second location in Hong Kong planned for Pacific Place closer to 2019, as well as stores in Shanghai and Manila next year.
Jewel, a new joint venture between Changi Airport Group and CapitaLand, houses over 280 shops across seven storeys from Basement 2 to Level 5.
As well as Shake Shack, the retail space will also see the arrival of American fast food chain A&W, which left the Singaporean market a decade ago. The commercial development is slated to open March 2019.