Convenience store chain 7-Eleven Singapore is about to divorce from oil company Shell after an 11-year partnership.
Shell Singapore has started rebranding its petrol station convenience offer to align with its “long-term business strategy”. Retail general manager Aarti Nagarajan says this started with the launch of its Tampines Avenue 2 station in June.
“A national revamp will take place in phases with the introduction of Shell Select and Deli by Shell”.
Saying the move would allow it to focus on more profitable activities, Shell engaged 7-Eleven in 2006 to run its petrol station network in Singapore. It had nearly 70 stations then, but the number has dropped to 57.
“We are committed to invest and grow our retail business in Singapore, which remains a strategic country for Shell,” says Nagarajan.